Talk with your customers at all times and places in the new age of brand marketing

Easily and quickly establish the online/offline two-way connection, obtain product information with ease by QR code scanning and join QR code marketing campaigns such as points, prize drawing and so on at the same time. Our customer behavior analysis will help companies continue to improve their personalized interactions with every customer and enhance their brand loyalty.

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• Put QR codes that contain information such as brand content, sales promotions on product packaging to turn every product QR code into an access to the internet that connects companies and the market up, increase product sales and make promotion incentives more timely and effective.

  • Boost product sales

  • Foster a fan base and establish interaction with customers

  • Improve the accuracy of marketing, support tailored strategy for every store and every place

  • Increase cost usage to prevent interception and save costs

  • Increase the flexibility of marketing campaigns. You may adjust you campaign strategy promptly at all times that range from after action review to midway interruption.

Help brands establish connection with customers by using our “One-Item-One-Code” technology for innovative marketing

• Launch diversified marketing campaigns and customer stickiness maintaining activities

  Including online and offline campaigns such as crossover marketing, member points, interactive prize drawing, handing out red envelopes and special offers. You may also maintain your customer stickiness through accumulated code scanning such as continuous scanning, member points, continuous sign-ins and so forth.

  Promptly adjust your marketing strategies to improve the efficiency of your campaigns

  Campaigns may be quickly deployed based on product, time and place. You may monitor the effect of campaigns on every dimension in real time. Brands may adjust their marketing campaigns at any moment according to the reports on these campaigns, adjust their marketing strategy deployment in a more flexible and timely fashion, and improve the efficiency of their campaigns.

  •Help brands improve their customers’ personalized user experiences

  Code-scanning brings a large number of data, which produces valuable insights into customers through analysis. Brands may use these insights for precision marketing so as to improve their personalized user experiences.

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With the leading technology and execution of our digital marketing platform, impeccable data monitoring and analyzing system, campaign planning and support throughout the whole process, we are capable of providing digital marketing counselling, digital marketing platform building and digital marketing operation services to industries such as food, liquor, daily chemicals, agriculture, e-consumer and so on.

• Data Gathering & Unified Files

  From channels to customer behaviors, from CRM to offline data, it’s capable of automatic data gathering across all resources and establishing customer overview with the most abundant information. It can establish a unified file overview and find any individual customer and establish some sort of contact with him or her via the customer’s interaction at all points of contact.

  From Data to Information

  It can turn piles of data into intelligent information using our self-learning algorithm that’s capable of executing, analyzing and revealing specific action plans. Automatically divide various contacts into different groups, calculate their individual connection to the products and perform more operations so as to truly know about the users behind certain brand.

• Personalized Cross-Channel Execution

  No matter where your customers are, you can draw them over by carefully scheduling marketing campaigns through all channels including e-mail, text, data push, audience of social media (including offline ones).

  Report & Vision

  WinSafe digital marketing will help your know and locate your customers in a scientific way using unprecedented approaches.

The essence of the communication between customers and companies is the product. Companies wish to have more effective interaction with their users via products whereas users wish that they can enjoy better services by communicating with these companies. Both parties’ demands may be met on the basis of products, which consequently has produced big data of the closed interactive loop between companies and users via products.

• Stimulate the market with individualized experiences

  Compared to sales promotion on the spot, the “One-Item-One Code” marketing can better help brands improve their customers’ individualized user experiences; and the fun brought by code-scanning and the convenience brought by O2O online-offline combination also fits into the spending pattern of the mainstream consumer groups living in the age of Internet +, which helps to stimulate the market.

  Build a bridge of communication with real-time interaction

  Consumers today are all used to code-scanning and our “One-Item-One Code” marketing scheme has exactly capitalized on such habit. Scanning a code gives consumers the following benefits: member points, interactive prize drawing, red envelope snatching, etc., which allow merchants to communicate and interact with their customers in real time.

• Achieve precision marketing using precise data

  Different marketing campaigns can attract different customers. Sales promotions launched via “One-Item-One-Code” can bring merchants lots of consumer data through their code-scanning, which can help companies get a rough picture of their customers, such as their spending power, buying time, name, area and so on, and prepare for precision advertising in their secondary marketing.

  Product tracing and efficient marketing

  Our “One-Item-One-Code” can give every product a unique identity that helps with digital marketing, tracing, anti-counterfeit and anti-channel conflict of products, which serves the purpose of help companies improve their marketing efficiency and expand their market share.

Explore the features of our solutions, learn how to meet companies’ demands for terminal-to-terminal forecasting analysis and business forecasting by using these features.

• Model Management

  • Directly deployed in the operating process and thousands of forecasting models embedded

  • Measure and maintain every model’s best performance and schedule update as needed

  • Manage the entire life cycle of forecasting modelling

• Forecasting Modelling

  • Use automation and configuration features to finish building your forecasting model in several days without writing codes at all.

  • Easily access all kinds of machine learning algorithms.

  • Finish forecasting modelling of big data locally

• Forecast Management

  • Speed up your data preparation process and integrate all kinds of data sets such as demographics, transaction data and service call data.

  • Create and manage large analytical data set (up to 5000 columns).

  • Improve your forecasting ability to get more accurate predictable results.

• Predictive Analysis of Network and Connection

  • Data are represented by diagrams to show the their connection with products or entities.

  • Dig into and explore the connection between customers and social media influencers

  • Come up with suggestions on products based on social network analysis.

  • Use geographic coordinates data to build models and access the geographic location with the greatest number of visitors in a visualized manner.

• Rating

  • Speed up your data rating process and enable forecasting model in the database right away when anything happens.

  • Generate codes for all kinds of target database.

  • Embed accurate forecasting results into your operating process

Business Intelligence Solution

Our business intelligence (BI) tool supports two deployment patterns, namely on-premise and cloud, and provide our users with executable information that’s readily available. By using our business intelligence (BI) tool, companies can get rid of their subjectivity, monitor their key performance and dig into valuable insights of relevant customer behaviors.

• Business Intelligence Platform

  • Allow companies to readily access all the information they need by themselves through our flexible and expandable platform and make decisions whenever they want.

  • Make the best of the latest BI technology and all sorts of data sources

  • Allow decision-makers to access real-time business intelligence using any device anytime anywhere

• Data Dashboard

  • Use WinSafe’s highly appealing and insightful data dashboard and application to make your data clear at a glance and easy to understand, thereby improve the decision making process within your company

  • Build highly interactive and role-based BI dashboard and provide decision-makers with reliable aggregate data through any device anytime anywhere.

• Business Intelligence Report

  • Build better company report system to guide your overall BI strategy.

  • Offer meaning insights for your employees, customers and partners.

  • Quick to solve any business problems anytime anywhere and readily share your findings and conclusions

• Data Visualization & Data Analysis

  • Use user-friendly self-service tools to integrate data from multiple data sources, analyze the trends, cite previous cases and attract your audience

  • Share business insights that are easy to understand and spread in real time within the entire company

Marketing Big Data

Help companies trace their customer behaviors both online and offline, integrate data, dig into deeper and more specific customer insights, combine traditional CRM with online customer classification and insight model, and build customer models that are even more accurate.

• Customer Pain Points/Challenge

  • Plan new marketing campaigns and strategies by analyzing your company’s past and existing data analyses.

  • Fully integrate your company’s data both online and offline

  • Gain in-depth insights and analyze your customer base based on integrated data

  

• Solution Description

  WinSafe permeates through all online advertising channels on a full scale with monitoring codes on your company’s existing CRM database, complete your customers online behaviors, label them by running in-depth analysis of their online and offline behaviors, integrate the gathering, cleaning, cultivation, allocation, tracking, back-feeding, process optimizing all-in-one system and operating services of online and offline full-channel sales leads, and provide customized services based on your company’s development direction and logic.

  We help companies track their customers’ behaviors both online and offline, integrate their data, dig into deeper and more specific customer insights, combine traditional CRM with online customer classification and insight model, and build customer models that are even more accurate, and design and monitor precision marketing on the basis of our customer insights.