Guangming

Client Background
Bright Dairy was founded in 1911 and has a history of 100 years. The company has gradually established a pattern of animal husbandry, dairy product research and development, production and sales as its main business, and is a leader in China's high-end dairy products. The company has a world-class dairy research institute and processing unit, as well as advanced processing technology. The main products include fresh milk, fresh yogurt, lactic acid bacteria beverages, room temperature milk, room temperature yogurt, milk powder, infant formula milk powder, cheese, butter, etc.

Demand Analysis
The phenomenon of counterfeiting and cross-regional sales is becoming increasingly serious, and effective measures must be taken to prevent it; If cross-regional sales and hoarding are found, effective measures must be taken to manage the dealer system.

Demand Explanation
Strengthen interaction with consumers, and effectively control the flow and authenticity of products by adding anti-counterfeiting and anti-channeling and point labels to products. In terms of full-chain traceability of food quality and safety, we insist on being customer-centric, controlling every link from the source to the consumer, transforming product control into product management, building a comprehensive product quality and safety system, and creating a "safe, assured, and healthy" product guarantee. The company can conduct effective market research and combine consumer consultation and consulting data to understand consumers' product usage in real time. 

Solution Description 
1.Production line marking:
Make reasonable changes according to customer needs and system defects, do not interfere with existing production, and help achieve OEE counting.
2.Product anti-counterfeiting:
Through the article number code and RFID tag, product anti-counterfeiting is achieved, and key information such as raw materials, production, warehousing, logistics, etc. are monitored to prevent counterfeiting.
3.Channel distribution management:
An information platform shared by enterprises and external resources such as distributors, snow sellers, third-party logistics, and consumers, and data can be exchanged with ERP.
4.Supply chain collaboration system:
Seamlessly connect all links to achieve full-process material monitoring, full-process customer learning control, and reasonable allocation of funds. 5.Product traceability:
Based on the Internet of Things technologies such as one product one code and big data, it involves modules such as product management, channel control, logistics control, and alarm processing.

Main advantages
Since 2011, Bright Dairy has cooperated with WinSafe to launch a product traceability project to achieve product labeling and logistics process management from basic packaging to carton to pallet. Bright Dairy's products are divided into domestic milk powder and imported milk powder, and imported milk powder also implements product point management.

In 2011, Bright Dairy began to use sleeve labels on imported milk powder, realizing product management from cans to boxes, and interacting with consumers in the terminal market. In 2012, Bright Dairy launched the full traceability project for imported milk powder, realizing management from cans to boxes through online labeling of basic packaging and cartons. In 2013, Bright Dairy launched a smartphone terminal management platform to realize data collection during the circulation of products at the distributor level.